Korea tries to diversify its tourism to attract more visitors

Published on : Sunday, September 3, 2017

Korean touristsIn 2016, Chinese tourists comprised roughly 50 percent of the 17 million visitors that explored Korea.

However, the local tourism industry faced hard time with the declaration of ban by Bejing on all tours to Seoul, witnessing a 70-percent drop in Chinese tourists last month, accounting 40-percent decline in international visitor number on the whole.

Besides, increased tensions on the peninsula of Korea have made the situation even worse. Seoul is anticipated to witness it’s worst ever deficit in tourism of 15-billion U.S. dollars in 2017

To handle the situation, Korea is slowly coming up with different measures.

Flight services have been increased by the government and related ministries along with cruises in and out of the country with hassle-free visa regulations.

To enhance transport and shopping, over 3.4 million dollars has been invested including transportation card promotion with added benefits and discounts for tourists, and offering free-wifi facilities at over 600 key attractions all through Korea. However, reducing the dependency on Chinese tourists is one of the long-term goals of the Korean tourism.

“We are focusing our promotional activities on southern and central Asia, places like Taiwan and Hong Kong, doing things like making guide books and marketing through social media. We have also opened offices in Kazakhstan and Mongolia, which led to a 20 to 30 percent increase in tourists to Korea.”

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