Korean Tourism finds success through YouTube

Published on : Monday, July 24, 2017

Korean TourismIn the last few years, South Korea’s tourism industry has made marvelous profit as a result of a boom in pan-Asian international market!

However while Hallyu succeeds in creating curiosity in Korea, there are few cultural bridges which are stopping some possible international visitors from making the trip.

On this context, English-speaking YouTubers have filled that space. Living in Korea and documenting their time here, viewers get more adapted with the concept of travelling in the country.

At present, Vlogs, or video blogs have become one of the most oft used tools to promote tourism. YouTubers have started vlogging their lives in Korea that comprises documenting their days till organizing full-length showing the main attractions to cover in and around the country.

As per part-time YouTuber Cari Clark, this strategy has undoubtedly worked for the tourism market. In 2014, the San Diego native moved to Korea and found accomplishment through her Tumblr by uploading photos of Seoul which followed a YouTube channel, where she posted variety of vlogs starting right from a guide on the best rooftop cafes in Seoul to discovering the outskirts.

To quote her, “People abroad have a limited perspective on what Korea is actually like because of Korean pop music and TV dramas. That’s why vlogs are so popular, because YouTubers can show the real side of Korea that most people may not know.”


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