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Published on : Saturday, July 1, 2017
KTBAs per Betty Radier, chief executive officer, Kenya Tourism Board or KTB, this financial year experienced 10.6 percent growth in visitor arrival. Ms Radier mentioned that the yielding markets contributed to push the growth of the industry such as the United States, the United Kingdom, Germany, India and China.
While speaking during a Kenya Association of Hotelkeepers and Caterers (KAHC) annual symposium at Diani Reef Beach Resort in Kwale on Friday, the KTB boss credited the local and international markets behind the growth of the tourism recovery campaigns of the government. She further added that the Ministry of Tourism will very soon organize a press conference in Nairobi to provide comprehensive information about the tourism growth.
“In the last five years, KTB has been focusing on tourism recovery by convincing the international markets that Kenya is safe for holiday in a bid to overcome the challenge of insecurity perception,” she said.
To quote her, ‘following security improvement in the country and the positive image building campaigns have paid off as the international markets now have confidence in the Kenyan destination.’
But Ms Radier also mentioned that the tourism recovery will be determined on how the country carries out the August 8 polls.
She said, ‘If the country achieves peaceful elections, then the industry has the potential to recover given that tourism posted a 10.6 per cent growth this financial year.’ For tourism to post further growth, the KTB chief executive advised political leaders and their supporters to conduct their campaigns quietly.