KTB official appointed as advisory member of WTFL

Published on : Tuesday, March 28, 2017

Kenya Tourism BoardA tourism official from Kenya, Kenya Tourism Board marketing director Jacinta Nzioka, has been appointed as an advisory board member of the World Tourism Forum Lucerne, based in Switzerland. She is the 24th member and the first African representative in the global tourism organization’s advisory board. According to a statement from the WTFL, “After a detailed talent search process, Jacinta Nzioka from Kenya has just been appointed to the advisory board.”

The Forum described Jacinta with excellent knowledge in tourism marketing and highly experienced in the field of community-based tourism and sustainable development. The members of the international advisory board represent a wide range of travel and tourism sectors. Ms. Nzioka also thanked the WTFL for appointing her to the advisory board as the first representative from the African continent, “I am elated over the appointment, as it’s not only a great honour to me and my country, but for the whole African continent. I had to overcome fierce competition from two others from Southern Africa and West Africa who had been shortlisted for the advisory board slot.”

Ms. Nzioka will be representing Africa in the Forum in tourism matters for ensuring that the continent has a voice in global tourism issues. She said, “Tourism plays a big part in our economies and can easily turn around lives of communities, help create jobs and economic growth. Women in tourism on the continent will be my key agenda. Protecting our resources in Africa is key for sustainable tourism.”


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