Kwese Victoria Falls Sevens promotes sports tourism

Published on : Thursday, February 2, 2017

sports tourismThe Kwese Victoria Falls Sevens was launched yesterday with Kwese TV announcing a five-year partnership agreement with Zimbabwe Rugby Union (ZRU). The debut edition of the tournament which will feature eight yet to be confirmed national teams, will be held at Elephant Hills Hotel in Victoria Falls from March 18 to 19. Louwrens Rensburg, Kwese Sports head of production believes that this inaugural Kwese Victoria Falls Sevens rugby will go a long way in not only stimulating the game’s growth in Zimbabwe, but also in promoting sports tourism in the world-famous resort town.

The matches will be available through Econet Media’s pan-African entertainment platform that includes broadcast, mobile and internet-based viewing options. To quote Rensburg, “We were involved in the Namibia Sevens and we just thought, from a regional point of view and as a pan-African broadcaster, Zimbabwe Rugby Sevens was a good choice. The Zimbabwe Sevens rugby side has competed regularly on the world circuit and we hope that our contribution, from a broadcasting point of view, will help not only the growth of Sevens rugby, but also help boost sports tourism in Zimbabwe. Victoria Falls is a fantastic place, we were out there a couple of weeks ago, it is an absolute treasure that Zimbabwe has to showcase to the world.”

Nyararai Sibanda, the ZRU president said that the preparations for hosting the inaugural tournament were already underway. Following a disappointing Africa Cup campaign, this Kwese Victoria Falls Sevens was launched. Sibanda believes that this high-profile tournament will be the first step towards reviving the team’s fortunes. To quote him, “If you look at the teams that have been successful in Sevens rugby, you will notice that they have a home event that is very significant and that on its own promotes interest in the sport from the grassroots to the top level. We thought if we organise our own tournament, we are creating a strong foundation for ourselves.”

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