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Published on : Tuesday, August 29, 2017
Kyle Edmiston was announced as the honoree in the annual ESTO conference, held this year in Minneapolis.
The U.S. Travel Association’s National Council of State Tourism Directors is a non profitable tourism body representing the tourism offices of all states and U.S provinces. It votes on the award annually ahead of ESTO, the premier annual gathering for destination marketing professionals.
The concentration of tourist’s in Louisiana is gaining. Kyle and his team at the Louisiana Office of Tourism are acknowledged for this. This award is an acknowledgement of his years of outstanding work and commitment to our industry.
U.S. Travel Association President and CEO Roger Dow said that with the new tourism policy by Kyle and his team enhances the tourism here. Louisiana has the five years of record-breaking tourism numbers with the new and exciting initiatives which have been rolled out to increase the visitor’s experience.
As Assistant Secretary of Tourism, Kyle Edmiston is appointed with directing the Louisiana Office of Tourism’s activities promoting, marketing, and selling the state as a travel destination for domestic and international visitors.
The work period began in 2012 and from that time, Louisiana has set new records each year as a vacation spot. The visitor spending and the generation of the revenue generated for the state.
From 2012-2016, the visitation to Louisiana nearly doubled, from 24.3 million to 46.7 million annual visitors.
During that same period, expenditure by the visitor grew from $10.1 billion annually to $16.8 billion annually, and tax revenue generated for the state general fund grew from $719 million to $1.04 billion per year.
The international market is also acquired by Louisiana. The team has helped to secure the new direct air service into New Orleans, from Frankfurt on Condor Air and London on British Airways. These are the first direct flights into Louisiana from Europe since they were suspended after Hurricane Katrina, a tropical storm.