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Published on : Tuesday, December 22, 2015
Korean Air and the Los Angeles Times have launched a writing competition for high school and college students focusing on Asia and its many attractions. The Discover Asia Correspondent Contest urges high school and college students to enter essays on where in Asia they’d like to go and why, and how they would pitch an editor on a story about their chosen destination. Through the LA Times HS Insider and College Connection programs, which reach hundreds of students across Southern California, two high school students and one college student will be selected as winners.
LA Times editors will judge the student essays and Korean Air will take the winners to their topic destination. Korean Air is America’s largest transpacific airline with 17 weekly flights to Asia from Los Angeles.
“We are excited about teaming with the Los Angeles Times in this great promotion to encourage creative thinking and writing talents. It can make a difference in these students’ lives,” said John Jackson, Korean Air’s vice president of marketing for the Americas. “Asia is an influential and growing powerhouse and this exposure to a thriving region is a triple win: it’s a win for the students, the airline and the LA Times. We couldn’t be more pleased.”
“This is a wonderful opportunity for the LA Times to join with Korean Air and encourage students to expand their horizons by traveling to Asia and to share that experience through journalism,” said Suzy Jack, LA Times Vice President of Public Affairs and Events. “We look forward to receiving the students’ essays on destinations ranging from Seoul to Mumbai and to honoring the contest winners at our annual Festival of Books in April.”