Lake owners manage tourism waves efficiently

Published on : Tuesday, October 17, 2017

tourism wavesLately, the Tuwharetoa Maori Trust Board is increasing its investment in tourism like never before.

Taupo Moana Ltd, its commercial subsidiary has just bought the hole in One Challenge. It is the place where people try to strike the golf balls onto a pontoon moored in Lake Taupo.

Topia Rameka, Board chief executive explains that it’s the first tourism business the company has purchased. However, the approach is to focus on the sector as it’s looking for diversification on its income streams, which at the present comes majorly from lake royalties and money market funds.

He pinpoints that tourism is a natural fit for iwi business.

“We’ve seen the success of our whanaunga in Ngai Tahu. Also recently Ngati Awa’s venture in Whakaari-White Island, so Maori participation in the tourism scene is a no brainer.


We’re great hosts, we’re great storytellers. I think we are able to enrich a tourism activity significantly and we want to be part of that wave,” Mr Rameka says.

Tourism is a huge employer so contribution is essential on a number of levels.

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