The Landmark Hotel, London – showing holistic approach towards Chinese tourists

Published on : Tuesday, June 11, 2019

When it comes to China, five-year plans typically bring in mind drab government white papers outlining economic development. However, The Landmark London, a China-centric five-year strategy, is helping differentiate the Marylebone hotel from the plethora of five-star experiences on offer in the capital.


The Landmark is one of London’s few remaining old-world railway hotels, having 300 spacious rooms, a six-story winter garden, and a luxury skincare spa. Andrew Batchelor, General Manager at The Landmark London, said that with Jing Travel, accommodating Chinese guests takes more than providing a range of attractive facilities. It requires planning and attention to detail.


The hotel’s Double Happiness campaign is a playful take on the Chinese motif depicting a joyful marriage, which brings forth eight reasons to stay at The Landmark with eight reasons to visit Marylebone.


The Landmark caters to the unique tastes of Chinese guests and the ways in which the hotel and its surrounding area appeals to “the appetite for the independent traveler to travel and experience new cultures and history,” says Batchelor.


Landmark is also the first and only hotel in London to accept WeChat Pay. It also accepts UnionPay, the most commonly held credit card in China. The hotel also employs Mandarin-speaking staff.


The small details are equally good. The hotel has revamped its Wi-Fi, which caters to the high mobile usage of Chinese guests. The hotel has even tweaked its breakfast offerings, providing green tea in bedrooms. “All areas of the business have seen an improvement in revenue from the Chinese visitor,” says Batchelor. “Food and beverage particularly at afternoon tea is proving extremely popular. We measure success by increase in revenues, nationality statistics, and room nights, all of which have increased 15 percent.”


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