Langkawi urged to exploit high-end tourism to improve revenue

Published on : Thursday, November 17, 2016

langkawi-urgedLangkawi, a premier world tourism destination, shoul make efforts to tap more of the high-end tourists to improve the income for the industry, Langkawi Development Authority (Lada) chief executive officer Tan Sri Khalid Ramli said.

 

“Yes, we are on the world tourism map but that alone will not be enough (to raise the revenue further) if we cannot accommodate more high-end tourists,” he said to Bernama.

 

Khalid said the industry players in Langkawi “will have to re-look the quality of their services and facilities to ensure that they are on par with the standards expected by the high-end tourists.”

 

The Langkawi Tourism Blueprint 2.0 prominently features promotion of high-end tourism. Langkawi Tourism Blueprint 2.0 is a sequential five-year masterplan devised by Lada until 2020 for the development of the industry on the island.

 

“It (the blueprint) is already in its final draft and is expected to be unveiled before the end of this year,” he said.

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