Published on : Wednesday, May 15, 2019
Sri Lanka’s Ministry of Tourism is gearing up to launch a mega promotional campaign in Thailand to attract tourists from short-haul markets due to the sharp decline in arrivals following the Easter Sunday terror attacks that claimed more than 250 lives.
The campaign will kick off in Thailand with the participation of 20 Sri Lanka destination management companies promoting the island country’s scenic locations and food at two separate travel events.
“These promotional programmes are being carried out on the basis of security assurances given by the defence authorities that all necessary precautions have been taken to ensure the safety of tourists,” a statement from the Ministry said.
The statement added that Thailand, which shares a close relationship with Sri Lanka especially through Buddhism, has been selected as the first country to carry out the new series of promotional campaigns.