Las Vegas launches new ‘what happens here, stays here’ spots

Published on : Thursday, June 23, 2016

las vegasThe Las Vegas Convention and Visitors Authority (LVCVA) is expanding upon the world-famous ‘What Happens Here, Stays Here,’ (WHHSH) campaign with new broadcast and digital spots for the remainder of 2016.

 

 

Airing throughout the U.S. and Canada, the new ‘What Happens Here, Stays Here,’ spots has begun with “Sketchbook,” first airing June 6. Each of the new commercials plays to the ‘less is more’ humor which has been the hallmark of the WHHSH campaign for more than a decade.

 

 

“’What Happens Here, Stays Here’ expresses the unique fun and only in Vegas moments that our visitors experience,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “All of the new spots portray stories that are funny and relatable, but also provide intrigue to possible ‘What Happens Here, Stays Here’ moments.”

 

 

The new spots depict plausible situations that relate to all Vegas visitors, from those in the destination for the first time to returning loyalists. “Sketchbook,” the first spot to air, features a woman sharing details about her Las Vegas trip with her husband using hand-drawn images, making sure not to unveil the actual details of her trip; remaining true to the ‘What Happens Here, Stays Here’ theme.

 

 

Director Frank Todaro, whose previous accolades include Super Bowl commercials and other notable consumer brand campaigns, directed the new WHHSH spots; all of which were filmed in Las Vegas.

 

 

The ‘What Happens Here, Stays Here’ campaign positions Las Vegas as an unassuming and welcoming destination where all visitors are encouraged to escape daily monotony and ‘be who they want to be’ without judgment.

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 hospitalityaward 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Seatrade-Europe 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com