Las Vegas promotes #VegasStrong for getting back tourists after shooting tragedy

Published on : Tuesday, October 24, 2017

Pot Tourism in Las VegasAs an aftermath of the unfortunate shooting mishap, Las Vegas is doing some serious re-branding to regain tourism to the city.


In the days following the deadliest shooting on American soil, ads for Sin City are taking a decidedly angelic tack.


The Las Vegas Convention and Visitors Authority is even avoiding its edgy “What Happens Here Stays Here” campaign. Instead, the city’s promotional arm is highlighting #VegasStrong, an ad with native Andre Agassi saying lines that emphasize resilience like, “Strength is valet parkers who become medics.”


As the famous tennis star speaks in a flat, somber tone, mentioning nothing about Las Vegas’s famously racy attractions, the camera closes in on a shimmering Las Vegas Strip emerging out of blackness.


According to the Las Vegas Review-Journal, MGM shelved the campaign four days after the Mandalay Bay tragedy and replaced it with a more muted commercial that shows a sweeping view of the Strip and highlights the iconic dancing waters of MGM-owned Bellagio against Odetta singing the hymnlike “Together We Shine.”


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