Published on : Monday, June 19, 2017
The Central Statistics Office (CSO) released figures for the first quarter of 2017 which showed a decline of -7% in British visitors and an overall drop of -1% in overseas visitors to Ireland in the first quarter of 2017.
Total tourism and travel earnings from overseas travellers to Ireland increased by 1.4% between Quarter 1 2016 and Quarter 1 2017, increasing from €926 million to €939 million. When fares are excluded, total expenditure decreased from €693 million to €684 million, a decrease of 1.3% over the period. The decline in revenue from British visitors is almost 8%.
Tourism Ireland says the challenge of Brexit for Irish tourism is “very real” and Ireland is beginning to see the impact of currency changes on tourism. The organisation led a delegation of senior Irish tourism industry representatives to London yesterday for a roundtable meeting with key players in the British travel trade where they discussed how the tourism industry can best respond to the challenges posed by Brexit.
CEO of Tourism Ireland, Niall Gibbons said in statement that it is more competitive than ever before in the international marketplace. The movement of sterling versus the euro and dollar, since the UK referendum on Brexit, makes Great Britain a more competitive destination for visitors from Mainland Europe and the United States. He also added that VisitBritain, VisitScotland and VisitWales are their competitors.
This is why they should intensify the operations across all of Ireland’s major tourism markets to capitalise on this. Competitiveness and the value for money message are more important than ever right now.