Published on : Monday, February 6, 2017
In 2016 an estimated 131 million Chinese engaged in tourism activities across the world. At an annual growth rate of 20%, a billion travelers are expected to come from China between 2017 and 2020.
These travelers are increasingly demanding more services, more transportation, more hotels and restaurants, while creating a new set of challenges for the entire tourism industry supply chain seeking to attract a segment of these Chinese citizens who want to live new experiences outside of their home country.
In Latin America, the statistics for inbound tourism from China still present meager indicators. Nevertheless, a substantial influx of Chinese tourists is expected to arrive in destinations like Mexico, Brazil, Colombia, Chile, Peru and Argentina.
Given this challenging framework where everything remains to be done, Chinese Friendly International, the world leader in awarding the certification of the main tourism quality seals specialized in China’s outbound tourism market selected Berry Whale, one of the leading tourism marketing agencies in Latin America, as its strategic partner in Latin America to guide and facilitate the implementation of quality processes to ensure a high quality level of experience for the Chinese tourist in the region.
Recently, both organizations concluded a Joint Venture Commercial Agreement to coordinate joint actions to facilitate the increase of tourists originating from China in the main tourism destinations in the region.
Both organizations will work as exclusive strategic allies to promote the certification processes related to the Chinese Tourist Quality Seal and QSC Program of the China Outbound Tourism Quality Service Certification in cities, hotels, airlines, airports, tourist attractions and other companies that make up the value chain of the tourism industry.
The agreement between the organizations was signed by Victor Pizarro, on behalf of Berry Whale, and by Dr. Kurt Grötsch, in the name of Chinese Friendly International. The latter organization is a partnership with experience in the development and implementation of a comprehensive certification system that facilitates tourist destinations, institutions and organizations the know-how to help them achieve a high-quality experience for Chinese tourists.
For its part, Berry Whale is a company with over 10 years’ experience in the production and distribution of comprehensive marketing, communication and public relations services to the tourism industry, with specific experience in Latin America. It is recognized in the tourist market for its expertise in the development and implementation of solutions that integrate marketing, communication and technological innovation. It seeks to continue to expand its portfolio of products and services through this strategic alliance.
The agreement includes the development of a platform that facilitates the sharing of information about the services offered by Chinese Friendly in Latin America. Among these initiatives is the development of workshops and training events and continuing education seminars and the development of the First Latin American Congress of Chinese Tourism to be held in the second half of 2017 in a capital city of the region.