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Latin American market is emerging fast as a desired tourism destination

Friday, November 2, 2018

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The tourism industry is now witnessing great growth and evolution. Today travelers have more expectations during their trips, and they are more sophisticated, focusing more on experience. They value more those who can provide quality and comfort during their trip.

 

In this context, the Latin American market is coming up as a great power for the sector.

 

According to the UNWTO’s latest World Tourism Barometer, Latin America continued to register positive results in most destinations during last year. The report also shows that South America continues to lead growth in the region, with a 7% increase in the number of international arrivals.

 

Latin American companies dedicated to tourism should be prepared to offer travelers services that meet current expectations for promoting tourism in the region.

 

Young people, especially millennials, are always at the forefront of change and innovation, and the tourism industry is no exception. Young people are more willing to experiment with the new. In this era of unprecedented challenges, youth tourism representatives are not only an important market but also an essential resource for change and innovation.

 

According to the report “The force of young tourism”, developed by the association, WYSE in association with the World Tourism Organization, the world tourism of young people represents approximately 190 million international trips a year, and this industry has grown faster than world tourism. The UNWTO says that the annual trips of young people will be estimated at almost 300 million by 2020.

 

Young people consider travel as an essential part of their daily life, and this has far-reaching consequences for the places they visit. Due to their travel preferences, the social and cultural impact of receiving young people must be taken into account.

 

This generation prefers to plan their own vacations before hiring a tourist agency, look on the Internet, read references, look for discounts and pages with cheap flights. They also seek authentic experiences, meet new cultures and to expand their horizons. They are happy doing new things, exploring new places, living adventures. They spend most of the trip connected and sharing their experiences through social networks.

 

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