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Published on : Friday, August 19, 2016
Japan Airlines (JAL) decided to tie up with Doraemon as its campaign character in the People’s Republic of China (PRC) from August 2016. Doraemon is the cat-like robot in the famous Japanese manga series, which is tremendously popular among all age groups in China.
JAL would like customers in China to feel connected to the airline and Japan through its Doraemon-painted aircraft, events, a gift campaign, and such, and boost demand on routes between Japan and China. The airline will also challenge itself to assist in further increasing Chinese visitors to Japan through various measures ahead of high demand periods such as Chinese National Day and Chinese New Year.
Jet with Doraemon livery to operate between Tokyo (Narita) = Shanghai (Pudong) route
A special livery aircraft will operate between Narita and Shanghai (Pudong) from Thursday, September 22, 2016. It will be the first Doraemon JET to operate on international routes. The Doraemon character painted on the aircraft has been designed specifically for JAL.
Drinks will be served onboard in special Doraemon paper cups and original post cards will also be available.Japan Airlines will open a JAL Doraemon 2016 Special Website for PCs and smartphones as follows; preview website on August 19 and official website on August 22. Information about the campaign, events, Doraemon and JAL will be updated as necessary.To celebrate the launch of JAL Doraemon JET, JAL plans to conduct a gift campaign for residents in China during the campaign period.
Customers who make at least one round-trip between China and Japan using eligible fares will receive gifts such as round-trip tickets to Japan through a lottery. Details will be provided on the “JAL Doraemon 2016 Special Website” opening August 22.JAL will hold an event in Shanghai from late-September to enjoy a hands-on experience of its new economy class seat “JAL Sky Wider” offered on the Tokyo (Haneda) = Shanghai (Pudong) route and service by Chinese cabin attendants. A model plane of the Doraemon JET will be displayed and original JAL Doraemon novelties will be distributed to visitors. A similar event will be held in Beijing in October. More information will be provided on the JAL Doraemon 2016 Special Website as soon as details are finalized.
Source:- Japan Airlines