Published on : Friday, June 24, 2016
ForwardKeys, the leading company that provides travel intelligence by analysing a wealth of data to monitor and anticipate traveller trends, including 14m airline booking transactions a day, is pleased to announce the appointment of Laurens van den Oever to the newly created role of Chief Marketing Officer, effective August 1st 2016.
Van den Oever, who has over +15 years’ experience in marketing and research across multiple industries, will lead ForwardKeys’ global functions including marketing strategy, product development and marketing communications.
Olivier Jager, CEO ForwardKeys commented: “Laurens is a vital addition to our leadership team at a time when interest in sophisticated intelligence on travel is growing rapidly. Laurens is a proven communicator and evangelist for how ForwardKeys’ market intelligence can help our clients become more successful. Laurens is responsible for preparing ForwardKeys to take advantage of an expanding market opportunity.”
Van den Oever has proven experience in growing businesses through effective use of intelligence strategies and launching B2B insight services across a variety of industries. Prior to joining ForwardKeys, Van den Oever was Global Head of Travel & Hospitality, GfK. ForwardKeys and GfK launched a partnership in 2015 and will continue their collaboration on a number of areas.
Van den Oever: “ForwardKeys’ access to global airline data and its ability to analyse it very rapidly and convert it into meaningful information takes travel intelligence to a new level of insight, accuracy and forecasting, superior to anything else available commercially. The future is there for any company who manages to turn big data into tactical tools that allow companies to make data-driven decisions on the spot. In today’s complex and highly volatile market, companies operating in the travel ecosystem need to respond faster and with a greater degree of focus to maintain momentum and relevance. ForwardKeys is such a company, with a huge potential to further accelerate its product offering.”
Olivier Jager concluded, “This is a strategic appointment for ForwardKeys and signals the next phase in our evolution as a global business. Laurens is a highly experienced leader, and I appreciate his commitment to help position the company for future growth as we accelerate our business in new markets around the world. It’s a pleasure to have such an experienced professional in place and leading this critical part of our business.”