Published on : Tuesday, March 21, 2017
The international air transport standards and quality rating organization hosts the World Airport Awards, widely known as the Passengers Choice Awards, a global benchmark of airport excellence. Out of 100 top airports, LAX moved from No. 91 to No. 86, making it the No. 10 airport with the most improved score.
“We are ushering in a new era for LAX and its guests that is as exciting and as big and bold as the iconic city it serves,” said Los Angeles World Airports Board of Airport Commissioner President Sean Burton. “Los Angeles World Airports (LAWA) has launched an unprecedented and transformative culture change which, when implemented with our $14 billion Capital Improvement Program, will re-envision the LAX experience for our nearly 81 million passengers.
Through a Guest Experience Council that LAWA formed in collaboration with airlines, concessionaires, Transportation Security Administration, Customs and Border Protection, ground transportation providers and airport employees, LAWA is moving to provide efficient, hospitable and memorable airport experiences through modern, world-class facilities, services and innovation that showcase the ambiance and excitement of Los Angeles and the lifestyle and warmth of sunny Southern California.
“There is more collaboration and information sharing among airport workers, partners and guests. Even with the significant construction program on the horizon, our goal is to move up the Skytrax rankings, simultaneously rebuilding, re-envisioning, re-engineering and re-imagining the airport experience holistically,” said LAWA CEO Deborah Flint. “LAX has set a vision to be a Gold Standard Airport and is strategically investing in facilities and a people culture to deliver facilities and guest services that are exceptional.”
The LAX roadmap to improve the overall guest experience includes valuable tools such as satisfaction surveys, guest experience councils to ensure airport-wide collaboration, training and mystery shopping, as well as a rewards and recognition program to highlight airport staff that are exceptional in serving LAX’s guests. This strategy focuses on increasing guest satisfaction and optimizing the end-to-end journey with exceptional people, services, innovation/technology, modern and cleaner facilities that convey a positive ambience, and improved efficiencies through increased throughput, decreased wait times, better signage, and streamlined processes.
LAWA’s recent Employee Driver Strategic Plan calls for it to work with its partners, stakeholders, and airport staff towards ambitious, but achievable goals related to excellence in people, innovation in processes, exceptional quality in facilities and guest services, and strong business fundamentals, with a mission to “serve the world, connecting people, places and cultures” and a vision of “gold-standard airports – delivered”.
The Skytrax World Airport Awards are based on 13.82 million airport surveys completed by 105 different nationalities of airline customers during the survey period from July 2016 to February 2017. The survey covers 550 airports worldwide, evaluating traveler experiences across different airport service and product key performance indicators from check-in, arrivals, transfers, shopping, security and immigration through to departure at the gate.