Leaders from hotel industry will speak at EyeforTravel’s Digital Strategy Summit

Published on : Friday, April 12, 2019

Senior level speakers from Ryanair, Best Western, IHG, Hyatt, Virgin Atlantic, HomeAway, KAYAK, Expedia, Booking.com, Finnair, Accor, Facebook, Ctrip, Scandic Hotels, Kempinski are gathering on May 21-22 in London for EyeforTravel’s Digital Strategy Summit.

 

This conference brings together 350+ commercial strategists from hotels, airlines, OTAs and tour operators across digital, ecommerce, marketing, innovation and strategy.  The key themes for this year are embracing company-wide digital transformation and delivering a superior customer experience.

 

Specifically, over the two-day program, delegates will debate ways to reduce acquisition costs, drive conversions, control inventory, budget for innovation, reform commercial structures, optimise data and use the latest technologies to become more efficient and provide a personalised customer experience. Check out the event website here.

 

Day one kicks off with a series of scene-setting discussions.  C-level speakers will address the evolving distribution landscape, consumer trends that are changing the way consumers research and purchase travel, and finally, an examination of the political and market conditions likely to impact the European travel industry.

 

 

In the afternoon, the conference breaks into two tracks.  The first looks at the commercial strategies being deployed at a senior level and drills down into topics around customer engagement, loyalty and protecting your inventory.   And the second track takes a more hand-on approach with focused sessions on personalised and automated marketing, the mobile experience and balancing indirect and direct channels.

 

 

On day two, the focus is on new technologies and innovation with sessions on mobility and AI – specifically, how AI is being used in travel to drive efficiency and enhance the CX.   Finally, the conference will explore the future of tours and activities being sold online and how travel companies can tap into new customer segments.

 

 

Helen Raff, Chief Product Officer for EyeforTravel said “Our speaker line-up is unrivalled – we’ve got so many C-level executives crammed into the 2 day agenda this really is the best place to get the tools, knowledge and contacts you need to build the travel company of the future”

 

Speakers confirmed include:

 

 

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 08 imexamerica 2019
  • 13 Food Hospitality2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 15 hotelierseries mena 2019
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17 getglobal 19
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 18 MILT 2019
  • 19 China Hotel 19
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. HOTELIER SUMMIT MENA

      June 19 - June 21
    2. THE HOTEL SHOW AFRICA

      June 23 - June 25
    3. DIGITAL TRAVEL SUMMIT

      June 25 - June 26
    4. TTF SOUTH (HYDERABAD)

      July 5 - July 6
    5. HOTEL SUMMIT

      July 8 - July 9
Get our toolbar!
Review www.travelandtourworld.com on alexa.com