‘Learn South Africa Roadshow’ is first for SA tourism industry leaders to visit the Middle East

Published on : Wednesday, December 5, 2018

21 South African tourism entities and companies visited the Middle East to meet with the region’s leading outbound travel professionals, highlighting their touristic offerings and showcasing the unique attractions and experiences that South Africa has to offer as leisure, honeymoon and business travel destination.

 

The mission, titled the ‘Learn South Africa Roadshow’, is a first for South African tourism industry leaders to visit the Middle East in this format.

 

The delegation travelled to five cities across the region between November 19 – 25, with the roadshow providing a great platform for strategic connections and engagements, which included briefing sessions and one-to-one meetings where South Africa’s diverse tourist offerings will be highlighted.

 

Hosted by South African Tourism, the roadshow took place in Iran (Tehran), the UAE (Dubai and Abu Dhabi), Kuwait (Kuwait City) and Saudi Arabia (Jeddah).

 

The Learn South Africa Roadshow is a unique way by which the South African Tourism aims to achieve its 5-in-5 strategic goal of attracting four million more international tourist arrivals and one million more domestic holiday trips by 2021.

 

Hanneli Slabber, regional general manager, Asia/Australasia/Middle East, South Africa Tourism said, “As part of our 5-in-5 strategy, we are continuously looking for ways to position South Africa as a destination brand, and make it recognizable, resilient and attractive to all markets. We enjoy a high number of visitors from the region, and we have outstanding business and leisure opportunities for the Middle East segment and we consider it a valuable spot for our Learn South Africa programme. With a similar time-zone, Halal and Muslim-friendly locations and potential for more inward tourism from an under-served Middle East market, we are well poised for an even stronger tourism foothold.”

 

Related Posts

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 19 uzakrota London 2019
  • 20 sahic 2019
  • 20 seatradecruis 2019
  • 20 uzakrota Istanbul 2019
  • 21 TheHotelShowSaudiArabia 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 22 TTME 2019
  • 23 PTM 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. SAHIC

      September 16 - September 17
    2. THE HOTEL SHOW DUBAI

      September 17 - September 19
    3. THE LEISURE SHOW

      September 17 - September 19
    4. TAAPE

      September 19 - September 21
    5. IITM Delhi

      September 20 - September 22
Get our toolbar!
Review www.travelandtourworld.com on alexa.com