LEGOLAND Discovery Centre to boost Melbourne’s tourism numbers

Published on : Tuesday, April 18, 2017

EGOLAND Discovery CentreAustralia’s first ever LEGO attraction will bring more visitors to Victoria. Minister for Tourism and Major Events John Eren officially opened the LEGOLAND Discovery Centre in Melbourne at Chadstone Shopping Centre today.


“With more than 100 jobs and over 300,000 visitors expected in its first year – Victoria can add another tourism landmark to our collection”, the Tourism Minister said.


He added, “It’s the perfect day out for the kids, locals and tourists will love seeing the very best of Melbourne in LEGO form.”


The Centre covers 2,800 square meters and contains more than 2 million Lego bricks. The first of its kind in the Southern Hemisphere – the Centre once again puts Victoria on the map – joining a global network of Lego Discovery Centres including nine in North America, four in Europe and two in Japan.


Some of Melbourne’s best landmarks and iconic sights will be showcased in LEGO, including the MCG, Federation Square, Flinders Street Station and the Shrine of Remembrance.


Build and play areas and interactive rides with thousands of LEGO bricks will encourage kids to let their imaginations run wild, while the 4D Cinema will bring favourite LEGO characters to life.


More than 300,000 visitors are expected to visit LEGOLAND in its first year alone, including families from interstate and overseas, boosting jobs and our visitor economy.


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