Lesser known places & technology takes the center stage at Chinese outbound tourism market

Published on : Monday, May 15, 2017

Chinese outbound tourism marketCOTRI China Outbound Tourism Research Institute declared the name of the winners at a ceremony held during the first ITB China in Shanghai on May 12th, this year. The champions won CTW Chinese Tourist Welcome Awards 2017. Since 2004, the CTW Awards have been organized by COTRI.


The award was received by more than 100 tourism service providers, various destination Management Organizations, National Tourism Organizations, retailers, marketing and communication companies and others associated with the Chinese outbound tourism source market.


The CTW Awards is quite a well-recognized award ceremony, inside and outside China. The award is often regarded as the most important quality sign for the international Chinese outbound market followed by extensive wide coverage in print and electronic media.

The award took place for the 14th time. The CTW Awards were presented during an event at the ITB China. The international jury in 2017 had to assess huge number of applications like never before. Various private companies and governmental institutions from various continents and industry domains received the gold, silver and bronze CTW awards.


At the awards, companies providing high-tech solutions in terms of booking and payment played a significant role like never before, showing the tremendous growing consequence of online and mobile applications. From various lesser known destinations, increased creativity of companies and organizations is a massive trend to notice which tries to investigate innovative ways to put themselves onto the mental map of the Chinese travelers.


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