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Published on : Friday, March 11, 2016
Over the coming week, Tourism Ireland will roll out its 60-second film featuring the voice of the famous actor in 15 countries around the world – to encourage prospective holidaymakers to come and visit the island of Ireland this year. The film includes wonderful footage shot around Ireland, interwoven with some great images from Tourism Ireland’s Global Greening initiative, which sees hundreds of landmarks and iconic sites across the globe illuminated in green each year to celebrate St Patrick’s Day.
Liam Neeson and Tourism Ireland are putting a call out to anyone with a love of, or interest in, Ireland to #GoGreen4PatricksDay – by watching and sharing the film – and then to come and experience all that the island of Ireland has to offer. The film will be shared by Tourism Ireland with its 3.4 million Facebook fans worldwide, on its YouTube channels and through email marketing. The film will be highlighted on Tourism Ireland’s international website, Ireland.com; and will also be distributed to influential international travel and lifestyle media, through an extensive publicity and PR campaign. The aim of the online campaign is to create a clear and distinctive link between Tourism Ireland’s very successful Global Greening initiative and holidays on the island of Ireland.Liam Neeson said: “I’m delighted to be helping Tourism Ireland celebrate St Patrick’s Day. It will be wonderful to see the world turn green again on 17 March as nations come together to celebrate the fun and warmth of the Irish.”
Niall Gibbons, CEO of Tourism Ireland, said: “We are extremely grateful to Liam Neeson for his tremendous generosity in agreeing to help us promote the island of Ireland. He is an enormously popular, global personality and I am confident that this film will be seen and shared by people across the world – inspiring them to put the island of Ireland on their holiday wish-list for 2016. It’s a fun and innovative way to get people talking about the destination. The #GoGreen4PatricksDay initiative is just one element of Tourism Ireland’s plans to promote the island of Ireland around St Patrick’s Day; our on- and off-line campaigns will be working seamlessly together, to ensure that there is saturation coverage of Ireland across print, broadcast and online channels around the world.”
The #GoGreen4PatricksDay online campaign is part of Tourism Ireland’s extensive programme of consumer, media and trade promotions under way across the world this spring. In total, Tourism Ireland will spend €21.5 / £15 million promoting the island of Ireland around the globe in the first half of 2016.
Last month, Tourism Ireland announced details of some of the famous attractions and sites around the world which will join its Global Greening initiative this year to mark St Patrick’s Day. From Rome to Rio and from London to Las Vegas, a host of major landmarks and iconic sites around the world will be illuminated in green around 17 March – including the Colosseum, the Sacré-Cœur Basilica in Paris, the Christ the Redeemer statue in Rio de Janeiro, 7 World Trade Center at Ground Zero in New York, Nelson’s Column in London and even the light rail system in Addis Ababa.International journalists – representing top media outlets from around the globe – will visit Ireland, taking in the Dublin St Patrick’s Day parade during their time here. And Tourism Ireland will also exploit the profile of St Patrick’s Day with media worldwide – sending images, video footage and news about Ireland to news desks around the world, as well as to its database of 20,000+ influential travel and lifestyle media contacts.
Source:- Tourism Ireland