Published on : Tuesday, October 23, 2018
Over 30 government and business representatives from the northeastern Chinese province of Liaoning and dozens of Bulgarian companies took part in a bilateral cultural and tourism forum here on Sunday.
While delivering a speech at the event, Liaoning governor Tang Yijun said the province attached tremendous tourism importance. “Both Liaoning and Bulgaria have rich natural resources, and can communicate and conduct a serious dialogue in this direction.”
Tang stated that he expected this forum would open greater opportunities for cooperation, reports xinhuanet
Irena Georgieva, Bulgaria’s deputy minister of tourism, explained in turn that her country was completely devoted to strengthening dialogues with China in terms of tourism and expanding joint initiatives with an initiation to further strengthening tourism exchanges and investment.
She observed that in last year in Shanghai, Bulgaria opened its first tourist information center in China, and by the end of this year a second information center would be opened in Beijing.
During the event, which took place in China Cultural Center in Sofia, the Welcome Chinese Certification program was launched in Bulgaria.
This is the hospitality standard issued by the China Tourism Academy, and supports the Western tourism industry to modify services to welcome Chinese travelers in a better way.
Elena Padula, sales account for Europe, told Xinhua that Bulgaria is the first nation among the sixteen Central and Eastern European countries where the Welcome Chinese Certification program stepped feet.