Published on : Thursday, December 1, 2016
When The Dewberry opened its doors this summer in Charleston, S.C., Liddell was there to wrap the hotel’s sophisticated guests in the most lavish bed linens and terry products on the market. All sheeting, pillows and comforters in the hotel’s 155 guestrooms and suites, and all terry products in guest bathrooms and at The Dewberry Spa – including robes and slippers – were imported from Belfast, Ireland-based Liddell International.
Now in its 150th year of operation, Liddell delivers the finest luxury linens to the world’s most exclusive hotels, restaurants and spas. When you combine the “subtle luxury” of Liddell linen and terry products with the “simplistic elegance” of The Dewberry (a member of Preferred Hotels & Resorts), hotel guests are experiencing southern hospitality with timeless Irish tradition at its core.
“Charleston continues to be recognized by the world’s most influential travel publications as being ‘the best city in the world,’ with visitors to the area demanding the ultimate in luxury hotel accommodations,” said property owner John Dewberry. “Add to this the booming local economy and the demand from international corporate travelers for upper-upscale accommodations, and you can see why it’s so important that The Dewberry provide the most indulgent products and amenities in addition to impeccable service. As a founding member of the Doonbeg Golf Club in Ireland, I became intimately familiar with Liddell products; the luxury and softness of their linens and terry is first in class. That superior quality was exactly what we needed at The Dewberry. Today, our hotel has been described by national and international media outlets as the most luxurious option for the sophisticated traveler visiting Charleston.”
Other executives of The Dewberry were familiar with – and fond of – the Liddell luxury line as well. After experiencing Liddell bed linens and duvet at a hotel in Europe, Director of the Dewberry Foundation Jaimie Brown nicknamed the bed “the cloud” because of her luxurious, blissful sleep. Likewise, Scott Dawson, Managing Director of Dewberry Hospitality Group, had a first-hand knowledge of Liddell sheeting and terry; they were a standard at The Doyle Collection, a Dublin-based luxury hotel company where he was previously employed.
“We tested several terry products and brands of linen with varying thread counts while developing The Dewberry brand,” Dewberry said. “Liddell linens and towels add a layer of unspoken and simple elegance to our property and to the guest experience. Come visit The Dewberry and wrap your body in a Liddell terry robe or slip into Liddell sheets. I’m certain you too will become a Liddell believer.”
Chris Gowdy, Liddell VP of Sales North America, said the company has a rich heritage based on hundreds of years of experience. This stellar reputation is what is enabling Liddell to expand its product line across the globe. Today, Liddell is infiltrating some of the finest establishments in North America.
“There’s no mistaking the feel of Liddell sheeting and terry,” Gowdy said. “It’s opulent, and it radiates relaxation. That’s why Liddell was the only luxury brand suitable for The Dewberry. The mid-century modern rooms are elegantly appointed, and the marble-clad bathrooms are stunning. Whether guests are being immersed in luxury at The Dewberry Spa wrapped in our Irish terry towels, robes and slippers, or they are floating on the in-room ‘cloud’ via the Kaymed mattress complemented by our Irish linens, it’s a timeless experience with old world sophistication they will never forget. When an opulent, upper-upscale hotel like The Dewberry selects Liddell, it speaks volumes.”
Tags: The Dewberry Charleston