Lights, camera, action … Tourism Ireland and Hearst Media team up in new campaign

Published on : Tuesday, April 9, 2019

Tourism Ireland in the US has joined forces with Hearst Media – one of the world’s largest magazine publishers – in a new initiative to promote the island of Ireland. The collaboration involves the production of three new videos for the online versions of EsquireElle and Town & Country. The videos will be seen by an estimated 2.5 million people.

 

The Hearst team has been busy filming at numerous locations around Ireland – including Grianán of Aileach, Fanad Head Lighthouse, Magee of Donegal, Westport House, Kylemore Abbey and Ashford Castle.

 

The collaboration with Hearst Media is part of Tourism Ireland’s strategy to connect with prospective American visitors in new and unexpected ways.

 

Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “Tourism Ireland is delighted to collaborate with Hearst Media on this project, to create three new videos for its online audiences. The videos will be seen by some 2.5 million people across the US – inspiring them to put Ireland on their vacation ‘wish list’ for 2019.

 

“Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% to €1.99 billion, generated by 2.17 million visitors.”

 

 

Source:- Tourism Ireland

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 08 imexamerica 2019
  • 13 Food Hospitality2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 15 hotelierseries mena 2019
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17 getglobal 19
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 18 MILT 2019
  • 19 China Hotel 19
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. HOTELIER SUMMIT MENA

      June 19 - June 21
    2. THE HOTEL SHOW AFRICA

      June 23 - June 25
    3. DIGITAL TRAVEL SUMMIT

      June 25 - June 26
    4. TTF SOUTH (HYDERABAD)

      July 5 - July 6
    5. HOTEL SUMMIT

      July 8 - July 9
Get our toolbar!
Review www.travelandtourworld.com on alexa.com