Lights, camera, action… Tourism Ireland and Verizon Media team up in new campaign

Published on : Wednesday, March 13, 2019

Tourism Ireland in the US has joined forces with Verizon Media, in a new initiative to promote the island of Ireland. Verizon Media owns big brands like HuffPost, AOL and In the Know, as well as other well-known media names.


A team from Verizon Media has been visiting Ireland, capturing lots of great footage to create three new videos – about food, Irish whiskey and unique accommodation in Ireland. The videos will go live next month on popular digital platforms, including HuffPost, and In the Know – and will be seen by around two million potential American visitors.


The film crew shot in various locations around Ireland – including Teeling Distillery, Slane Distillery, the Burren Smokehouse, Ballynahinch Castle, the Butter Museum and the English Market in Cork and the Cliff House Hotel in Ardmore.


Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “Tourism Ireland is delighted to collaborate with Verizon Media on this project, to create three new videos for its ‘In the Know’ series. The videos will be seen by some two million people across the US – inspiring them to put the island of Ireland on their vacation ‘wish list’ for 2019.


“Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% to €1.99 billion, generated by 2.17 million visitors.”



Source:- Tourism Ireland


Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 07 thehotelshowsaudiarabia 2019
  • 07 WTM Africa 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 12 kitf 2019
  • 12 Routes Europe 2019
  • 13 Food Hospitality2019
  • 14 SWTF 2019
  • 15 PATA 2019
  • 17 AITF 18
  • 17 getglobal 19
  • 17 itehk 19
  • 18 UITT 2019
  • 30 PATA


    1. ibtm ARABIA

      March 25 - March 27
    2. Medical Travel & Wellness Conference 2019

      March 26 - March 28
    3. Deluxe Travel Market Ukraine

      March 26
    4. UITT 2019

      March 27 - March 29
    5. Deluxe Travel Market Kazakhstan

      March 29
Get our toolbar!
Review on