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Published on : Thursday, July 14, 2016
Marriott Content Studio and luxury global brand JW Marriott Hotels & Resorts today announce that production has begun on the third installment of the franchise short film, TWO BELLMEN. Like the two films that precede this one in the franchise, TWO BELLMEN THREE is the result of a partnership with Substance Over Hype, the renowned collective that anchors much of its storytelling in movement (dance, stunts, parkour) and music. The original short film is the last installment in the award-winning TWO BELLMEN franchise launched last year.
The franchise shifts to Seoul, South Korea and the JW Marriott Dongdaemun Square, with actors and stuntmen William Spencer (Spider-Man; Spider-Man 2) and Caine Sinclaire (NBC’s Grimm; How I Met Your Mother) reprising their roles as heroic bellmen Gage and Christian. The bellmen are in Seoul as competitors in the “Global Bellmen Games,” a celebration of the exceptional talents of bellmen featuring amazing obstacle course challenges, talent show aspects and skill-based games. Joining the series are Ki Hong Lee (Maze Runner, Unbreakable Kimmy Schmidt) and Jessica Jung (Girl’s Generation), who play a couple getting married at the hotel at the same time as the games.
Like the two previous films in the franchise set in Los Angeles and Dubai respectively, TWO BELLMEN THREE takes place in and around one of JW Marriott’s sensational properties and prominently features the Korean culture and beauty of Seoul in its story. Additional actors and inspiration for the film will be drawn from the world of K-Pop and Korea’s acting, singing and online communities.
“As one of the first brands to commit to a short-form branded film series, we’re excited to begin production on our third TWO BELLMEN,” said David Beebe, Vice President, Global Creative + Content Marketing for Marriott International. “Partnering with the talented Substance Over Hype storytellers, we have produced content people want to watch with more than 12 million views for the first two installments. Each film features a beautiful JW Marriott property playing a character and creating awareness for the luxury brand among younger travelers.”
As with the previous TWO BELLMEN films, this one is directed and written by Daniel Malakai Cabrera, founder of Substance Over Hype, and overseen by executive producer David Beebe. TWO BELLMEN THREE is set for a global, multi-platform premiere in September 2016 through Marriott’s YouTube channel, Marriott.com and additional digital-platform rollouts including JW Marriott guest room televisions and partner channels. In addition, all three films in the franchise will be packaged for worldwide distribution as original content.
“JW Marriott Dongdaemun Square Seoul and the city itself will take center stage in the third installment of TWO BELLMEN,” says Mitzi Gaskins, Vice President, Luxury Brand Management & Guest Experience for Marriott International. “JW Marriott’s commitment to world-class service and a luxury guest experience will once again be brought to life in an entertaining, engaging and creative way, while the beauty and vibrancy of Seoul will also be showcased.”
The much acclaimed TWO BELLMEN franchise was launched in March 2015 and to date has been the recipient of the 2016 Telly Award, A Shorty Award, Best in Hospitality and a Silver Addy Award.