Lima to amass US$1.5 billion from MICE events in 2017

Published on : Tuesday, April 18, 2017

Lima MICE events in 2017Lima Convention and Visitors Bureau have predicted that Lima will draw some US$1.5 billion from hosting business and professional meetings in 2017 in spite of natural disasters. The Andean country is currently at the mercy of heavy rains, landslides and floods that have destroyed infrastructure and crops, as well as left many citizens homeless.


Chairman Carlos Canales underlined events such as business conventions will benefit technicians and professionals, as well as thousands of Micro-and-Small (MSEs) and Small-and-Medium (SMEs) enterprises.


On the other hand, Canales said 27 events accredited by the International Congress and Convention Association (ICCA) took place in Lima in the first quarter of 2017.


“This figure [27] meant a 23% increase compared to the [number of] events held in the same period last year,” he stated.


Canales also highlighted Lima Convention Center should be included in the offer of meetings and private business gatherings, in order to generate more revenues for the country.


Lima’s tourist services were never affected by “Coastal El Niño” climate phenomenon.


“We were able to inform in advance about the calm reigning in various destinations, as well as to encourage confidence [needed] to visit our city,” anales affirmed. “Fortunately, there were no cancellations by participants or of events in Lima,” he added.


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