Live ‘The Preferred Life’ at the Natsu-Matsuri Festivities in Japan

Published on : Wednesday, May 11, 2016

unnamedPreferred Hotels & Resorts, the world’s largest independent hotel brand, invites travelers to join in the Natsu-Matsuri (a.k.a. Summer Festivals) with attractive advance purchase deals that offer up to 25% off the Best Available Rate during Japan’s season of festivals this summer. The best way to experience the country’s unique culture is to dive in and enjoy the celebrations with the locals. Traditional Matsuri festival favorites include Bon Odori, a traditional Japanese dance performance that varies in style with each region, and the Tanabata Festival, also known as the “Star” festival, where, according to legend, two stars lovers who were separated by the Milky Way are able to meet once a year. A popular Tanabata tradition is to write one’s wishes on a piece of paper and hang it on a specially erected bamboo tree in the hope that they will come true.


For those looking for more contemporary experiences, nightfall over Japan in the summer months gives rise to a kaleidoscope of firework displays complemented by music. There are also outdoor music festivals throughout the season, as well as street stalls offering local delights like Yakisoba (fried noodles) and Kakigori, a delightful dessert of finely shaved flavoured ice with mouth-watering toppings – perfect for beating the summer heat.


Featured hotels within the Preferred Hotels & Resorts portfolio offering the Preferred Summer in Japan deal include:


Hotel New Otani Tokyo “The Main”

This grand dame is an iconic Tokyo hotel, comprising modern contemporary guest rooms, many of which feature exquisite views of the Imperial Palace grounds nearby. Located within a verdant and peaceful district near Tokyo’s business district and popular local attractions, Hotel New Otani features a historical 10 acre Japanese Garden, 12 exciting dining options, and impeccable Asian hospitality.

Enjoy 20% off the Best Available Rates with a minimum of three night’s stay when booked 21 days in advance. Room rate from US$195 per night inclusive of complimentary WIFI and access to the hotel gym.


Royal Park Hotel, Tokyo

Located in the Nihonbashi area, Royal Park Hotel is within strolling distance to the famed Ginza district where a plethora of traditional shops, delightful attractions like the Jusaburo Doll House and Japanese Kite Museum, and exciting dining options await. The hotel is also within close proximity to both Tokyo’s business districts and Tokyo Disneyland, which is located a 20-minute train ride away. Guests can enjoy the fine cosmopolitan interiors of each room, replete with rich wood furnishings,  as well as on-site amenities like seven restaurants, a La Prairie beauty salon, a charming traditional Japanese Garden and Tea Ceremony House, and an indoor swimming pool.

Enjoy 20% off the Best Available Rates when booked 21 days in advance. Room rate from US$217 per night.


Hotel New Grand, Yokohama

This historical hotel in the port city of Yokohama has welcomed many iconic figures and celebrities since opening in 1927, including General Douglas MacArthur, Charlie Chaplin and Babe Ruth. Located just 30km south of Tokyo, it boasts panoramic views of Yamashita Park and Yokohama Bay, with convenient access to popular tourist destinations like Hakone and Mount Fuji. Hotel New Grand offers discerning guests choices of international cuisine, modern contemporary accommodations, and a beauty and massage salon alongside warm, unobtrusive Asian hospitality.



Enjoy 20% off the Best Available Rates with a minimum of 3 night’s stay when booked 14 days in advance. Room rate from US$76 per night inclusive of complimentary WIFI.


Kyoto Tokyu Hotel

Renowned for being one of the most cultural cities in Japan, boasting 17 UNESCO World Heritage sites set against the backdrop of a cosmopolitan city, Kyoto offers discerning travelers a unique perspective as they experience the seamless blending of old and new Japan. Kyoto Tokyu Hotel is located just five minutes from one of these heritage sites – the Nishi-Honganji Temple – and boasts newly refurbished elegantly appointed guest rooms, three restaurants, a beauty salon, and a gym.


Enjoy up to 15% off the Best Available Rates when booked 21 days in advance. Room rate from US$140 per night inclusive of complimentary WIFI and access to the hotel gym.


Other participating hotels in Japan include:

The Capitol Hotel Tokyu; Hotel New Otani Tokyo “EXECUTIVE HOUSE ZEN”; Keio Plaza Hotel Tokyo; Nagoya Tokyu Hotel; Royal Park Hotel; ROYAL PARK HOTEL THE SHIODOME, Tokyo; Grand Pacific LE DAIBA; The Prince Park Tower Tokyo; and Yokohama Royal Park Hotel.


Travelers can enjoy additional benefits by enrolling in the iPrefer guest loyalty program, which extends points redeemable for free nights and other expenditures, elite status, and special benefits such as complimentary Internet upon every eligible stay at more than 600 participating properties worldwide.

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