London named the ‘Gin Capital of the World’ according to Instagram study

Published on : Tuesday, December 19, 2017

londonNew data released from Flash Pack reveals the gin capitals of the world, according to Instagram. The travel company combined over 3,600 uses of the most popular gin hashtags on Instagram including #Gin, #Ginlovers and #Ginoclock, to create an interactive map that shows who’s drinking the most gin and where. There’s no surprise that London has been crowned the ‘Gin capital of the world’ as a result of the research.



Most city slickers around the world enjoy a tipple or two, so when Flash Pack matched the most popular gin hashtags used on Instagram to their nearest city location using Google’s API tool, the research revealed London is the ‘gin capital of the world’. With over 130 uses of the hashtags located in the city, us Brit’s love a classic G&T.  In 2016, Brits thirst for gin saw spend an incredible £1million per day on gin!




London’s love of gin has seen the number of distilleries double over the last 6 years with 46 opening in last year alone, and the Wine and Spirit Trade Association’s latest Market Report shows that gin and tonic is not restricted to the summer months as sales continue to fizz into the festive period. If you’re looking enjoy a gin tipple or two this season, you can head to bars such as Coburg Bar and Four Thieves.




In second place in the gin stakes, we have Berlin in Germany with the combined hashtags being used 78 times in the famous European city. The Big Apple comes in at third place as New Yorkers have used the various popular gin hashtags 54 times.




The top 10 gin capitals of the world are:


Rank City Country
1 London United Kingdom
2 Berlin Germany
3 New York USA
4 Barcelona Spain
5 Broadbeach Australia
6= Melbourne Australia
6= Edinburgh United Kingdom
7 Singapore Asia
8 Sao Paulo Brazil
9= Lapa, Brazil
9= Healesville Australia
10= Dublin Ireland
10= Linne Netherlands





Even though London has taken the top spot, the research reveals that Australians have a passion for gin with three cities including Broadbeach, Melbourne and Healesville in the top 10 in comparison to the UK which only has two; London and Edinburgh.  It’s also surprising to see that Brazilian’s have two major cities in the top 10 with Sao Paulo and Rio de Janeiro.




Lee Thompson, Co-Founder of Flash Pack comments:



“Most Brits indulge in the odd G&T, especially on a hot summer’s day and as a London based company we’re used to seeing Brits having a tipple or two in the city bars, so we’re proud to see the city crowned the ‘Gin capital of the world! At Flash Pack, we’ve got a special place for gin in our hearts (and livers!) along with the rest of the city.”



“The data and interactive map does reveal some interesting insights into where gin lovers are based around the world. It was surprising to see two Brazilian cities in the top 10 as we thought we’d see more American cities taking the top spots. ”

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