London’s Mayor launches new tourism vision for the city

Published on : Sunday, September 3, 2017

London’s MayorThe Mayor of London and visitlondon.com launched a bold new vision to speed up and promote the capital’s status as a world-class tourist destination. The vision will be communicated through the London’s Autumn Season campaign, which will showcase the best events taking place over the coming months and project the capital’s reputation as a leading cultural destination.

 
Tourism numbers in London are expected to rise sharply, with more than 40 million people anticipated to visit the city by 2025, which would be an increase of 30 per cent on the 31.2 million visitors who came to the capital in 2016.

 
The Tourism Vision for London also expects visitor spending to grow by almost 50 per cent to £22 billion a year, up from £14.9 billion (2016).

 
London is the most searched for global destination for city and short breaks. According to Google, London leads worldwide searches for city and short breaks ahead of Barcelona, Rome, Paris and Amsterdam, with the overall number of searches up by 17 per cent on year-on-year.

 
The Mayor of London Sadiq Khan said, “London is the world’s greatest city, so it comes as no surprise that we lead the way when it comes to international tourism. Visitors to the capital bring huge benefits – the industry boosts London’s economy, as well as supporting hundreds of thousands of jobs and showing the world that London is an open, welcoming and diverse city. It’s important that all Londoners benefit from a growth in tourism. By inspiring visitors to come to our great city during quieter periods like autumn and to find hidden gems off the beaten track, we can ensure that the projected growth in visitor numbers is sustainable and that the tourism and cultural industries work for everyone.”

 
He added, “London’s Autumn Season will show visitors what it is like to explore the city like a Londoner, whether that’s finding the capital’s secret treasures or visiting its world-leading exhibitions and shows. More than ever it is vital to ensure that the capital extends a warm welcome to all guests of our incredible city. London is an incredible place to visit – no matter the time of year, it breathes excitement. It’s an open city that smiles and always has something to give. Culture is embedded in its very fibre – and I can’t wait to perform at the London Jazz Festival, now in its 25th year. Whether it’s art, drama, theatre or dance – London’s Autumn Season has something for everyone.”

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