London’s Mayor partners with for promoting the city’s cultural life and status

Published on : Monday, September 4, 2017

London’s MayorThe Mayor of London Sadiq Khan has partnered with for promoting London’s cultural life and for enhancing the capital’s status as a world-class tourist destination.

He launched “London’s Autumn Season” this week at the Natural History Museum.
To quote the Mayor, “London is the world’s greatest city, so it comes as no surprise that we lead the way when it comes to international tourism. It’s important that all Londoners benefit from a growth in tourism. By inspiring visitors to come to our great city during quieter periods like autumn and to find hidden gems off the beaten track, we can ensure that the projected growth in visitor numbers is sustainable and that the tourism and cultural industries work for everyone.”

This promotion will show visitors what it is like to explore the city like a Londoner, whether it’s finding the capital’s secret treasures or visiting its world-class exhibitions and shows such as the MTV European Music Awards, the Museums at Night festival, and Hamilton, the most searched UK musical on Google this year.

Tourism numbers are expected to rise in London sharply, with more than 40 million people expected to visit the city by 2025. Visitor spending are also expected to go up.

According to Google, London leads worldwide searches for short breaks destinations ahead of Barcelona, Rome, Paris and Amsterdam, with the overall number of searches up by 17 per cent on year-on-year. London’s tourism industry is worth 11.6 percent of the capital’s GDP and 9 per cent across the UK as a whole.

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