Long March tourism in spotlight in China with 80th anniversary

Published on : Friday, October 21, 2016

long-march-tourism-in-spotlightWith the celebrations of 80th anniversary of the end of Long March in China emerges another new concept of tourism- Long March tourism.


The Long March was a daring military maneuver that laid the foundation for the eventual victory of the Communist Party of China (CPC). It was carried out by different divisions of the Red Army, each of which traversed China for thousands of kilometers along different routes from October 1934 to October 1936.


Chinese President Xi Jinping is set to make a speech on Friday to commemorate the Long March.


“By establishing Long March-themed museums and memorials along the route of the Red Army’s expedition, such as the Zunyi Conference site in Southwest China’s Guizhou Province, China is trying to produce good social benefits,” an official with the State Administration of Cultural Heritage told the People’s Daily.


There are over 2,100 sites or landmarks associated with the Long March across China, covering 15 provincial areas, including East China’s Fujian Province, South China’s Guangdong Province, and Northwest China’s Shaanxi Province.


Long March has become synonymous with booming tourism activity in China.


More than 1 million tourists visited Huining annually from 2010 to 2015, making it the largest site for patriotic education in Gansu, and netting earnings of over 1.1 billion yuan for the tourism sector.


Visits to many red scenic spots along the Long March route – which begins in Ruijin, East China’s Jiangxi Province to Yan’an in Northwest China’s Shaanxi Province -doubled during the recent National Day Holiday, according to the National Tourism Bureau.

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