‘Look East Policy will remain a major focus’

Published on : Wednesday, November 20, 2019

Cincopa WordPress plugin

 

Rupinder Brar, Additional General Director, Ministry of Tourism, Govt of India speaks exclusively with Travel And Tour World at WTM, London. She mentioned, as per the data received by the end of August, 2019, India had about seven and a half million visitors   from other countries and for the 2020 campaign the overall thrust will be on immersive experience.

 

 

According to research   people are not happy with monuments and sites, but want to experience how India lives, they want to go for culinary and adventure  trails.

 

 

Europe and USA will still be the focused target segment to attract international tourists but there will be an increased attention to South American markets.

 

 

 

In the overall scheme the Far East or Look East policy will remain as a major focus as there are about 130 million Chinese who travel the world around and India gets  some 300 thousand. So, they will be working to improve the Chinese market.

 

 

With new convention halls coming up the MICE sector in India will see further growth. Adventure tourism is niche sector and Siachen will be promoted in recent times.

 

 

She highlights the tourism initiatives in Kashmir, cruise tourism in India and the use of social media platform to get feedback.

Related Posts

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 06 MALT-Congress 2020
  • 13 digitaltravelapac 2020
  • 15 Digital Travel EU 2020
  • 20 GWS-2020
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. MEETINGS AFRICA 2020

      February 24 - February 26
    2. MALT CONGRESS

      February 25 - February 26
    3. JTTX10

      February 26 - February 28
    4. TTE – TRAVEL TECHNOLOGY EUROPE 2020

      February 26 - February 27
    5. VITRINA TURISTICA ANATO 2020

      February 26 - February 28
Get our toolbar!
Review www.travelandtourworld.com on alexa.com