Published on : Thursday, March 30, 2017
And, this tourism visitor record is expected to accelerate rapidly, with as many as 2 million Chinese tourists visiting the region ever year within 2020. As per one of the leading Chinese media, L.A. had reportedly witnessed a 21.9% increase in Chinese tourists over the number of 2015 and even a record 7.1 million international tourists for the year.
Ernest Wooden, who is the Junior CEO of the Los Angeles Tourism and Convention Board stated that being the entertainment capital of the world, Los Angeles provides an interesting variety of special experiences that are truly appealing to the Chinese tourists including the Hollywood Boulevard, Walt Disney Concert Hall and Universal Studios Hollywood.
He added that Los Angeles is not merely the entertainment capital of the world.
But then, the city is also a cultural destination, flaunting a greater number of museums than any other US city. As much as about 42% of Chinese tourists visit its cultural institutions including The Broad, LACMA and The Getty Center. The board also observed that for the year 2015, as per the latest year’s data available, the Chinese tourists had ended up spending nearly $1.3 billion in Los Angeles that was averaging $212 daily per visitor, with a 7.3 day average stay.
The media states that the recent visa restrictions have also eased a bit and this has been permitting more than just wealthy Chinese to pay visit to the United States.
In the year 2014, the U.S. started a 10-year, multiple entry visas to Chinese citizens. Wooden went on to add that Los Angeles had recognized the immense potential of the inbound Chinese tourism market quite early. And, it was the first municipal tourism marketing organization in the U.S. in order to open a full-time office in China’s Beijing.
Currently, California has tourism offices in Guangzhou, Shanghai and Beijing. A fourth tourism office is slated to be opened in the region of Chengdu by the month of June.