Los Angeles Tourism opens its first office in Mumbai to attract Indian travelers

Published on : Wednesday, November 20, 2019

Sunny Southern California is inviting Indian millennials yearn for a jet set life. Tapping in on the burgeoning Indian millennial segment that loves offbeat travelling destinations, Los Angeles Tourism & Convention Board opened its first tourism office in Mumbai. The office will drive travel aspiration and motivate Indian visitors for increasing length of stay and spending in Los Angeles. The office will also work with the travel trade to come up with customized and tailored product itineraries aligned with consumer and travel trade interests.

 

Indian tourists to Los Angeles is expected to grow by a year-over-year average of 5% over the next five years with nearly 1,65,000 Indian travelers by 2023.

 

Don Skeoch, Chief Marketing Officer, Los Angeles Tourism said, “We target high-end luxury travelers belonging to SEC A segment in India. Our marketing promotions are only on digital and social media platforms because we are trying to convince millennials between 18 to 40 years. Our focus has also shifted from independent travelers to family travelers as well.”

 

The tourism board has also appointed Seema Kadam as its first regional director for India. With regard to spending by foreign tourists, the Indian outbound travel market is the fifth largest foreign exchange generator for the US at (USD15.8bn), after China (USD36.4bn), Canada (USD22.1bn), Mexico (USD21.1bn) and Japan (USD16bn). India holds immense potential as an outbound travel market for the US.

 

For creating awareness about the destination, the tourism board has been running an advertising campaign ‘Everyone is welcome’ featuring Bollywood influencers like Malaika Arora, Sonam Kapoor and husband Anand Ahuja. Los Angeles Tourism is aiming to launch yet another influencer advocacy campaign in the coming months.

 

“Indian travellers love to try new things and therefore we have decided to promote the culinary as well as sports related experiences to them,” said Skeoch.

 


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