Louisiana Tourism launches virtual reality tourism

Published on : Thursday, May 11, 2017

Louisiana TourismThe latest tool to attract tourists to Louisiana can transport someone to a Mardi Gras parade or onto a pirogue down the bayou from anywhere in the world.

The Louisiana Office of Tourism has launched its new virtual reality tours of Louisiana, which will be used to promote the state at tourism conventions and trade shows.

To quote Lt. Gov. Billy Nungesser, “We’re looking at what can give us an edge at these conventions and trade shows. When we go to Canada to really sell Louisiana, what we can now do is bring a bit of Louisiana there and show these travel agents that if they send people to Louisiana, it will be an experience like nowhere else.”

The Office of Tourism has four, one-minute virtual reality experiences. Using Oculus VR headsets and 360-degree filming, it feels almost like the viewer is actually on a Mardi Gras float, paddling past gators in the swamp or on stage with a band rocking out in New Orleans.

The agency wants to put the clips online so people can experience them at home or on their cellphones.

Timothy Bush, president and CEO of Louisiana’s Cajun Bayou Tourism, Lafourche Parish’s tourism program, said that he is also looking to invest in the headsets. Bush said, “It is a really awesome experience to take a snapshot of our state and let people see it firsthand. Virtual reality is a showcase for all the state character that our state has, and Louisiana has a lot of character.”

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