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Published on : Thursday, April 13, 2017
The state was visited by a record 46.7 million visitors in 2016, representing an increase of 2.57 percent over the 45.1 million visitors reported by DK Shifflet and Associates in 2015.
The visitors spent $16.8 billion, or an average of $360 per person. The travel and tourism industry generated $1.04 billion in state tax revenue, an increase of 23.4 percent over the $843 million generated in 2015.
This revenue represents a 40-to-1 return on investment of state funding. Tax revenue generated through travel and tourism spending saves each household in Louisiana $601 a year in taxes that would be needed to maintain current revenues.
Additionally, with more than 231,500 people employed in tourism related jobs, the industry continues to be one of the top five employers in Louisiana.
The state also saw increases in the number of hotel rooms sold and passengers arriving and departing from Louisiana airports in 2016.
A total of 21.7 million hotels rooms were sold in 2016, increasing from 21.4 million in 2015 or 1.4 percent. And, more than 13.4 million passengers traveled into and out of the state, increasing 2 percent from 13.2 million in 2015.
Likewise, more than 6.74 million passengers were enplaned at Louisiana airports, representing a 2.2 percent increase from 6.59 million in 2015.