Published on : Tuesday, May 3, 2016
Lufthansa will once again turn into Fanhansa for the European Football Championship in France. A special aircraft will be provided for the flight of the German national team to the team’s headquarters. In addition to the Fanhansa logo, which is known from the World Cup in 2014, the plane’s fuselage will be decorated with the names of some 350 fans.
“The motto of our European Cup campaign is ‘Everyone’s Fanhansa’. The idea behind the new Fanhansa plane is that football fans will join us as we fly the national team to France on June 7. Our other promotions also focus on our football-loving customers,” explains Alexander Schlaubitz, Vice President Marketing at Deutsche Lufthansa AG.
With a little bit of luck, Lufthansa customers have the chance to win trips to France and other attractive prizes in May and June, by entering online and through social media. Passengers can also get in the mood for the European Cup at Munich airport. From June 10, the airport as well as selected public viewing events will feature a Trikomat that allows football fans to create their own personalised Fanhansa jerseys. What’s more, a new commercial will be aired from May 2. It’s all about football-loving passengers and humorously deals with the typical clichés about Germans.
In 2014, during the World Cup in Brazil, Lufthansa changed its name to “Fanhansa” on the plane fuselage of part of the fleet. The highlight of the campaign was the “Fanhansa Siegerflieger” plane, which took the world champions from Rio to Berlin. The Boeing 747-8 still causes a stir as it flies around the world and will continue to do so until the 2018 World Cup.