Lufthansa Group launches loyalty programme to develop passengers

Published on : Thursday, November 14, 2019

Lufthansa Group is simplifying its status program and offering its customers an even easier and more transparent collection system for achieving and maintaining Frequent Traveller, Senator and HON Circle levels. Loyalty towards Lufthansa Group airlines will be rewarded to a greater extent than ever before. In the future, the airlines will also be appointing their guests Frequent Traveller and Senator for life in recognition of their long-standing loyalty. All changes to the status programme will apply to flights from 1 January 2021 and onwards.

 

The latest iteration of Lufthansa’s Miles & More program is in line with the Group’s focus on delivering seamless, evolved, and premium customer experiences to its patrons around the world. The changes made to the program will introduce greater transparency and simplicity in points allocation, in addition to driving long-term loyalty amongst its global consumer base. The loyalty program also reflects the Group’s new, modern understanding of premium travel.

 

George Ettiyil, Senior Director Sales South Asia – Lufthansa Group Airlines asserts that Indian customers, in particular, stand to reap significant benefits from the changes made to the program. He says, with the latest evolvement of the Miles & More Program, the frequency of flying will be rewarded more than ever to attain and maintain a status with Lufthansa Group Airlines. This simple approach will benefit the Indian customers and fans of our airline brands, as they are personalising their rewards and uncomplicating the points accumulation process. Through this, they aim to enhance their experience of travelling with a Lufthansa Group Airline even further.

 

Today’s diversity of variously defined so-called miles will be significantly reduced. In addition to the award miles for their flight, guests will receive points instead of the current status and HON Circle miles. The amount of points that can be earned on a flight will only depend on two criteria: the travel class and whether the flight is continental or intercontinental.

 

 

As before, points can be earned on all Star Alliance airlines, including status miles. In order to reach the frequent flyer level as a Frequent Traveller or Senator, a share of flights with Austrian Airlines, Lufthansa and SWISS or the Miles & More partner airlines Brussels Airlines, Eurowings, Adria Airways, Air Dolomiti, Croatia Airlines, LOT Polish Airlines or Luxair will be required in future. This means that half of the required points must be flown with these airlines. As before, frequent flyers qualify to become HON Circle Members exclusively by flying with the above-mentioned airlines. Unlike in the past, it is also possible to collect points for qualifying as a HON Circle Member with Economy Class and Premium Economy Class flights.

 

 

In the future, long-time frequent flyers will be appointed Frequent Traveller and Senator for life. The basis for this is the sum of all points collected on flights operated by Austrian Airlines, Lufthansa, SWISS and Miles & More airline partners. The lifetime Senator status also requires the guest to have been a Senator or HON Circle Member for ten calendar years.

 

In the future, the status duration will be valid for at least one year up to a maximum of 26 months. The time period to collect the required points for all frequent flyer levels is one calendar year.

 

The Miles & More bonus programme remains unchanged. Award miles are miles that can be earned in everyday life or on journeys for flights, rental cars, hotel stays and much more and then redeemed for non-cash awards or services.

 

 

 

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