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Published on : Saturday, July 16, 2016
One of Europe’s most popular golf and leisure destinations, Lumine Mediterránea Beach & Golf Community is inviting guests to ‘Go Beyond’ and enjoy the atmosphere, culture, cuisine and ethos of the Mediterranean coastline. Under the banner of ‘Live Mediterránea’, the 45-hole golf resort, just an hour south of Barcelona, will reinforce its position as one of Europe’s premier golf destinations on the stunning Costa Daurada coastline.
“Our new campaign has been set out to inject new energy into the Lumine brand and educate new markets about our golf and leisure facilities,” commented Calle Carlsson, General Manager Lumine Mediterránea Beach & Golf Community. “The ‘Live Mediterránea’ banner is very much an ode to the ethos of the resort, focussing on the relaxing lifestyle that our guests come here to enjoy. We are on some of the most pristine shores of the Mediterranean, with historic cultural sites, beautiful vineyards and great nightlife all within easy reach of the resort.”
To see the beauty and diversity of Lumine, please click here to watch the YouTube video.
The ‘Go Beyond’ campaign illustrates the diversity of experiences available at Lumine, which will attract a wide variety of customers; from families, golf enthusiasts, couples and social groups, as well as the quality of personal customer service which sets Lumine apart from many of its competitors in the Spanish golf market.
“Something people can forget is the range of experiences we have at Lumine,” continued Carlsson. “We not only have 45 holes of golf, designed by two-time Major Champion and World Golf Hall of Famer, Greg Norman, but away from the course there is so much to enjoy. We have one of the best Beach Club’s you will find, with eight swimming pools, a neighbouring theme park at PortAventura World, the ancient city of Tarragona and it’s World Heritage sites, a wide range of hotel options, hundreds of restaurants, the Cambrils marina; there’s really something for everyone.”
Lumine is also nestled between some of Spain’s finest wine districts; Penedès and Priorat. A wine experience touring vineyards and wineries has been a firm fixture for many visitors to the region, and illustrates that golfers’ experiences at Lumine will Go Beyond what any other resort can offer.
The Troon managed property is embarking on a major promotional campaign with a new wave of product development to engage with leading tour operators in major European markets. The menu of hotels and self-catering apartments cover all price points, with easy access from Barcelona and Reus airports.