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Published on : Wednesday, November 15, 2017
The San Francisco-based rival to Uber Technologies Inc. plans to commence its services in Canada’s largest city Toronto.
Lyft will initiate its services in the greater Toronto area and Hamilton, Ontario, next month to cash in on the holiday demand.
Lyft is expanding its business into the territory that has been long captured by Uber previously.
But it has been gaining a noteworthy ground on its rival and is expected to grab more market share in the U.S. In this point, Uber has faced a series of civil lawsuits and executive turnover in the previous month which crumpled its business.
There are about 50,000 Torontonians have downloaded the Lyft app this year, even with no service yet available.
This new cab transportation company, Lyft is offering lucrative incentives for new drivers in Toronto, including a 25 percent driver bonus on all rides for the first three months for certain qualified drivers, and bonus credits of C$200 ($157) for referring friends to drive for Lyft.