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Published on : Thursday, April 28, 2016
A new tourism campaign, the Macarthur Grapevine, has been launched by Campbelltown City Council and Camden Council to encourage local and visitors to explore the region.The online-based initiative is fronted by four Macarthur ambassadors who grew up in the region – TV presenter, Lisa Wilkinson, TV reporter Robert Penfold, actor/singer Tim Campbell and rugby league great, Eric Grothe Jr.
Macarthur Grapevine comprises six trails and experiences across the Macarthur region, which embraces the communities of Camden and Campbelltown. Linking together everything from fine food to adrenaline-pumping adventure sports, the campaign aims to assist locals in developing a deeper connection with the historic region.
While aimed primarily at Macarthur residents, the new initiative will also provide visitors to the region with information about some of Macarthur’s finest experiences, including the Australian Botanic Garden Mount Annan- Australia’s biggest botanic garden -harness racing and hot air ballooning – just some of the attractions featured in the ‘Best of Macarthur’ trail.
The Heritage trail showcases Australia’s oldest farms and the region’s colonial mansions and historic villages while the Nature Trail reveals secret swimming holes and bushwalks on Sydney’s urban fringes. The Adventure Trail offers activities like Tiger Moth flights, horseriding and go karting at Australia’s biggest kart tracks. The Wine Trail reflects Macarthur’s history as Australia’s oldest wine region, taking in the region’s wineries and craft breweries, while the Food Trail takes locals and visitors on a culinary journey to the region’s best cafes and restaurants.The name ‘Grapevine’ was chosen not just to reflect the region’s strong wine focus, but also because it sums up the campaign aim – to build links and connections between attractions and experiences throughout the region.