Published on : Thursday, January 5, 2017
The most effective and low cost form of property marketing is personal recommendations between friends, family, and colleagues. Personal recommendations drive new bookings and repeat business because they are freely given and credible. Today these recommendations are online. Social media channels like Facebook and TripAdvisor are where travellers exchange travel tips and recommendations on where to stay. With Maestro’s depth of social and guest engagement tools, hotel operators can be an effective part of the social media conversation and enhance the guest journey.
Maestro gives independents a social-media edge
“Social media is an essential part of our total marketing strategy,” says Rich Newman General Manager of Gainey Suites Hotel in Scottsdale, Arizona. “We are an independent hotel and without Maestro’s help to leverage social media and our guests’ participation on TripAdvisor and Facebook we would not be nearly as successful. We rely on Maestro PMS’ hotel management software for many areas of our online marketing strategy.” Maestro hotel management software provides independent hotels and resorts with social media tools like ResWave direct-booking utilities that enable visitors to check availability and make reservations without leaving the hotel’s Facebook page. Maestro’s professional team includes services to coach operators on how to leverage social media channels to increase bookings and revenue generating opportunities.
“Guest reviews definitely affect our business,” Newman said. “Maestro’s guest engagement tools offer automated post-stay emails inviting guests to interact with our property and share their experience with links to TripAdvisor and other social media forums. We share these reviews on our website and guests book here because of them. This makes us very popular with visitors to our area and trusted by our repeat and new guests.” Gainey Suites is consistently rated in the top 3 Scottsdale hotels on TripAdvisor.
“The centralized guest profiles in Maestro can store a guest’s social media handles as well as other personal profile information for guest engagement. Properties can easily respond to inquiries and join the online conversation. Maestro Front Office and our other integrated hotel management software modules incorporate social media tools that anticipate how guests will engage with the hotel in the future,” said Warren Dehan, Maestro PMS President. “We connect hotel operators with travelers and guests online to create a more personalized relationship wherever they are. From their first visit to a review site, to the hotel website, and after they’ve departed Maestro sustains the property relationship.”
Gainey Suites uses Maestro’s ResWave direct booking engine on its website and on its social media pages. Newman said, “Social media tells our story in a personal way. Our Facebook page humanizes Gainey Suites and lets guests interact with us one-on-one. Maestro’s social media and web booking tools generate hundreds of room-nights and add to our F&B business.” Click here for more information on how to reserve, engage and socialize with Maestro PMS.
Maestro is the preferred hotel management software of leading independent hotels, resorts, condos and multi-property groups and continues to be on the cutting edge of technology innovation targeted at the independent hotel and resort market. Maestro is focused on trusted relationships, educational support services, and long term investment security for hotel operators, qualities that are at the core of Maestro’s business practices and are the foundation of its long lasting 35+ years of success.