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Published on : Sunday, June 18, 2017
Valsa Nair Singh, Principal Secretary, Tourism and Culture, Govt. of Maharashtra, talked about new promotional activities and destinations for increasing the number of tourists to the state this year.
She said that Maharashtra stood at No. 5 in terms of number of domestic tourist visits and also ranked as the second most preferred destination for international travellers with 4408916 tourists visiting the state in 2015. She said that the state expected a growth of about 12% in terms of domestic tourist arrivals as compared to 9% last year. International markets like USA, UK, Japan, Germany and Canada are expected to fare well and domestically, Gujarat, Andhra Pradesh, West Bengal, Pune, Nagpur and Mumbai markets are likely to bring in the numbers to the state. Valsa stated that Maharashtra offers tourists with lesser known and untouched destinations. Also, there are UNESCO World Heritage Sites.
Maharashtra Tourism regularly runs festive offers for its followers on social media and also displays unexplored and distinct destinations. It had also done a social media campaign, especially for youngsters, on ‘safe selfies’ at beaches, forts, cliffs, deep valleys and other destinations frequented by tourists. It engages in promotional activities such as road shows, publicity campaigns, cultural events, Fam tours and participates in national and international exhibitions, uses IT and develops theme-based products to increase the brand equity of the state.
2017 being the Year of Sustainable Tourism, there are plans to organize workshops for stakeholders and budding entrepreneurs to spread awareness of the opportunities in this campaign. Series of tie-ups with different stakeholders which will take the state to a win-win position in visibility are also in the pipeline. Simplification of visa processes is also being thought about.
Tags: Maharashtra Tourism