Major app updates from Expedia citing mobile as key to future growth driver

Published on : Friday, June 12, 2015

expediaExpedia.com, one of the world’s largest full service online travel sites1, recently unveiled several major updates to its award-winning Expedia mobile apps, in response to recent company research on mobile travel behaviors. The updates enable a more complete, one-stop travel resource, featuring access to an enormous selection of flights, hotels and now rental cars, as well as a number of local activity options in top U.S. destinations.

 

Recent Expedia app updates include:

 

Rental Cars: With Expedia mobile app customers increasingly citing rental car bookings as a “wish list” feature, the company added the ability to book rental cars.

 

Local Activities: Expedia added local activities in top U.S. destinations to help travelers book excursions, get tickets to shows, and undertake other activities across a range of ages and interests. This feature, and rental car availability, are currently available in the U.S., and will be rolling out to the Expedia app in the UK, Canada and other markets in the coming months.

 

Book Now, Pay Later: The Expedia mobile app now offers more choice in hotel purchases with “Book Now, Pay Later,” which enables customers to reserve a room (for select hotels) without worrying about payment until check-in.

 

Vacation Package Savings: Travelers can save up to 55 percent on hotels by booking a qualifying flight first with the Expedia app and then booking their hotel stay within the next 10 days. Customers can search hotels that are eligible for extra discounts by tapping the dedicated messaging under qualifying mobile flight bookings in the “Trips” section of the Expedia app.

 

New Travel Collections for Tablets: Browsing potential destinations just got more colorful with the latest collections on the Expedia tablet app. Users in the U.S. will notice a new collection dubbed “Fun for all ages,” and global users will appreciate a rich selection of “Global National Parks.”

 

Redesigned Launch Screen: Expedia app users around the world will notice a fresh new look on the start screen, now featuring big, beautiful travel imagery and colorful tiles, as well as a more dynamic layout to bring additional travel content and services in the future.

 

“Data is the heart of Expedia,” said John Kim, Chief Product Officer at Expedia.com, “and mobile is a contextual access point to our data. Our top priority right now is providing consumers access to all our lines of business. Travelers are mobile by nature, so we strive to offer the tools that will support their adventures throughout all phases of their trip: from booking, to physically traveling, to enjoying the vacation. Consumers tell us what they want in their mobile offerings, and we’ve been steadily delivering. Our latest updates, like the ability to book cars and activities in addition to hotels and flights, help provide the content that mobile-savvy travelers demand.”

 

 

Recent Expedia mobile research found the following:

 

 

 

“There are so many travel apps available that it can be hard to navigate which ones will save you time and effort. More than anything else, we love hearing from customers that, ‘The Expedia app told me my gate changed before any other service!’ Or, ‘I didn’t speak the language, but I pulled out my Expedia app and showed the driver the name and address of my hotel and he got me there safely.’ Or, ‘My Expedia app told me it was time to check in so I made the upgrade list and got bumped to first class!’ These seemingly small notifications and features help save time,” said Jerald Singh, Head of Mobile at Expedia. “But perhaps more importantly, they help establish peace of mind that your app is operating on your behalf. Pair that with gorgeous design and engaging interactions tailored to each device, and we’re confident Expedia will continue to deliver a winning combination.”

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