Major trade initiatives in line by Europe to capture China tourism market

Published on : Friday, October 7, 2016

china-tourism-marketEurope plans major trade initiative to attract Chinese tourists via a conference to be held at the Barbican on November 3. In this conference ETC and ETOA will unveil their plans for the World Bridge Tourism project sponsored by the European Commission.


World Bridge Tourism will be the curtain raiser for a major initiative that will take place the following year, reports ETOA. The project will involve hosting 100 European tourism suppliers in May 2017, who will meet with a comparable number of Chinese outbound Operators. This will be followed by a similar event at the ETOA Global European Marketplace in November 2017, where 100 Chinese Outbound Operators will meet to interact with a nominated group of European suppliers.


These B2B events will be aimed at increasing the understanding of the needs of Chinese visitors within the European Tourism Community.


Giving an outline of the November 3 conference, ETOA mentioned in its website: At the conference on November 3rd, after an introduction from the European Commission and the European Parliament, there will be a presentation of original research from ETC and ETOA. This will be followed by a discussion of the evolving nature of the Chinese market by Professor Wolfgang Arlt of the China Outbound Tourism Research Institute. An explanation of how best to prepare for Chinese visitors will be presented by Jacopo Sertoli of Welcome China. The event will be finished with an outline of the forthcoming Chinese Workshops by Eduardo Santander of ETC and Tom Jenkins of ETOA.


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