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Published on : Tuesday, May 16, 2017
YB Dato’ Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture for Malaysia signed a memorandum of understanding (MoU) during an informal ceremony at ITB Berlin 2017 followed by the signing of the official contract at ITB China on 11 May 2017 with Head of ITB Berlin, David Ruetz.
The Malaysian Minister said, “Our long-term target is to achieve 36 million tourist arrivals and RM168 billion (Euro 37.1 billion) in receipts by the year 2020, based on the Malaysia Tourism Transformation Plan. Building up to this year will be very much like a ‘crescendo’, which is why we wanted to plan a major partnership with ITB Berlin in 2019.”
David Ruetz, Head of ITB Berlin said, “Malaysia has had a very serious presence at ITB Berlin for many years, and we have been very impressed by the development of this nation’s tourism offering. While negotiations are still under way with several “suitors” for the 2018 edition – and the partner will be announced shortly, we are happy to work on this longer-term plan with our Malaysian friends.”
As the partner country of ITB Berlin 2019 Malaysia will organise the opening ceremony on March 6, 2019 in the CityCube Berlin. And from March 7 to 11 2019, Malaysia will fascinate visitors with a colourful programme of events at ITB Berlin.